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VLOG

An Author’s Secret Weapon

What if I told you that an author could use a podcast to: Write their book Promote their book Gather material for their book Increase the dialogue and interest around their book Turn readers into dedicated fans Test ideas for new content Network with influencers to help promote their book, and Generate leads to grow […]

Ninja Tricks for Knowing What Your Readers Want

One of my favorite tricks for knowing what readers want is to start stalking them. (They’ll never know!!) Here’s how to do it in a totally non-creepy way: Step 1: Find Comparable Books Search for 5-10 books on Amazon that are similar to yours. You want to find books that have a sizable number of […]

Three White-Hot Book Trends for Entrepreneurs

Attention Entrepreneurs! If you’ve been considering writing a book this year, be sure to check out this video on the Three White-Hot Book Trends for Entrepreneurs. 3 Ways to use books to market your business, gain exposure, increase credibility, and provide more value for your clients. You do not want to miss this!

How to Structure Your (Nonfiction) Book

We’re going “back to basics” this month. Today, we’re going to discuss book structure, specifically for nonfiction. Every book type has a structure, and nonfiction is fairly straightforward. It helps to know what goes where so you can “fill in the blanks” as you write your book. This is the structure of most nonfiction: End papers (blank […]

Royalties & Print Cost Calculators: CreateSpace & Ingram Spark

Here’s a handy little video on how to calculate your royalties per book sold and how much it will cost you to print and ship your own books. You don’t need to have an account set up with either CreateSpace or Ingram Spark to do this. It’s readily available directly on each site. Here are […]

Four Types of Publishing

And the advantages and disadvantages of each… At some point in the process, any author who wants readers will ask the same question: “How do I publish this book?” There are four types of publishing, and each type has advantages and disadvantages. Your goals for your book should determine which type you pick. 1. Traditional […]

101 Free or Cheap Ways to Market Books

For a free downloadable checklist, click here: 101 Free or Cheap Ways to Market Books Free Options: Make sure your Amazon book page is optimized so that your ideal readers can find you. Pay attention to keywords and add them to your book description. When you’re setting up your website, be sure to add Google Analytics […]

Do You Have a Book in You?

Your answer to this question is probably one of the following: Yes. I must write. Writing is a part of who I am. (Internal desire) I feel I should write a book, but it’s not something I feel compelled to do. (External reason) I’m stuck somewhere in between having a compelling internal desire to write […]

Episode 111: Ginger Moran

Ginger Moran is a teacher, published writer and single mom of two boys. Ginger Moran’s areas of expertise are in fiction and creative nonfiction, editing, coaching, and creative survival. She holds a Ph.D. from the University of Houston in Literature and Creative Writing and Bachelor’s and Master’s degrees in English from the University of Virginia. […]

Episode 110: Gilda Dangot Simpkin

Gilda Dangot Simpkin is a triumphant adoptive mother, who rescued two orphans from Eastern Europe despite overwhelming obstacles. She chronicles her adoption adventures in her book My Baby Chase: Our Roller Coaster Ride from Infertility to Parenthood. She is a trainer, mediator and counselor who has published over a dozen articles on effective communication and management. […]

Episode 107: Jason Silverberg

Jason Silverberg CFP®, CLU®, ChFC®, author of The Financial Planning Puzzle, specializes in comprehensive financial planning. His practice aims at helping families and small business owners fit their financial pieces together to create financial freedom. He uses a values-based process to connect with his clients on a deeper level than some advisors, diving into the […]

Episode 109: Karen Fullerton

Karen Fullerton is the founder and CEO of The Sergei Foundation, a nonprofit organization founded in 2009 to help lower-income families obtain emergency veterinary care for their pet. Prior, she was a strategic marketing professional having worked at both the University of Michigan and General Growth Properties. Obtaining her MBA from Gardner-Webb University, Karen teaches […]

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